Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. It relies heavily on media and advertising to communicate the producer’s preferences and goals, and to influence public perception through various types of promotion. Fashion can be influenced by social change and countertrends outside the producer, retailer, or advertiser’s control. As fashion is driven by trends both inside and outside the fashion industry, fashion blogs and other “mordern media” outside the control of ethnic establishment represent a disrupted media to the social dynamics of mass media and fashion wear in modern consumer society. It is likely that the blogs will have a considerable long-term influence on the industry, as the number of fashion-based blogs continue to grow with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution of their own influence.